Privacy Policy

Who we are

This website, petportraitsandwildlifeart.co.uk, is run by Zara Toms, trading as Zara’s Pet Portraits & Wildlife Art (“we”, “us”, “our”). We are the data controller for any personal data collected through this website. If you have any questions about this policy or how we use your information, please contact us at zara.toms@hotmail.co.uk.

What personal data we collect

We only collect the information we need to respond to you and run this website:

  • Enquiries and commissions: when you use our contact form or email us, we collect your name, email address and anything you include in your message, such as photographs of your pet for a commission.
  • Newsletter: if you subscribe, we collect your email address.
  • Website usage: with your consent, we use analytics cookies to understand how visitors use the site. This includes information such as pages visited, approximate location, device and browser type.

How we use your data

  • To reply to enquiries and to provide quotes, commissions and artwork you have asked about (legal basis: taking steps at your request before entering into a contract, and performing that contract).
  • To send our newsletter, where you have subscribed (legal basis: consent, which you can withdraw at any time using the unsubscribe link in each email).
  • To improve our website using analytics (legal basis: consent, given through our cookie banner).
  • To keep records we are legally required to keep, such as for tax purposes (legal basis: legal obligation).

We will never sell your personal data.

Cookies

We use cookies on this website. Non-essential cookies, such as analytics, are only set if you agree to them through our cookie banner. Full details are in our Cookies Policy, where you can also change your preferences at any time.

Who we share your data with

We only share your data with trusted service providers who help us run this website and business, such as our website hosting provider, email delivery provider and Google (for Google Analytics). They only process your data on our instructions and must keep it secure.

Embedded content from other websites

Some pages include content from other websites, such as YouTube videos or links to Patreon. These websites may collect data about you, use cookies and track your interaction with that content, in the same way as if you had visited them directly. Please see their own privacy policies for details.

How long we keep your data

  • Enquiries that do not lead to a commission or purchase are kept for up to 12 months.
  • Records of commissions and sales are kept for up to 6 years, as required for tax and accounting purposes.
  • Newsletter subscriptions are kept until you unsubscribe.

Your rights

Under UK data protection law you have the right to:

  • access the personal data we hold about you
  • ask us to correct inaccurate data
  • ask us to delete your data
  • object to or restrict how we use your data
  • withdraw your consent at any time, where we rely on consent
  • ask for your data to be transferred to another organisation

To make a request, please email zara.toms@hotmail.co.uk. We will respond within one month.

Complaints

If you are unhappy with how we have handled your data, please contact us first so we can try to put it right. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk or on 0303 123 1113.

Changes to this policy

We may update this policy from time to time. The latest version will always be on this page. Last updated: October 2026